SPORT TODAY

Most sports organisations and brands already know how to capture what happened.

What grows audiences is everything else. The athlete's journey, the stories behind the sport and the culture that drives the fans.

This is the content that connects with new audiences and builds lasting fanbases.

WHO WE ARE

Huxley Athletic is a creative studio and production house specialising in sport. Based in Madrid and Bristol, working worldwide.

We've been working in sport for over a decade. It started with the International Judo Federation and a challenge: to reach a broader audience through storytelling. An initial documentary in Japan, exploring the aftermath of the 2011 tsunami, evolved into a global, multi-season series with over 2.5 million views and distribution across Eurosport, CNN and dozens of National Broadcast stations.

Since then we've worked across a wide range of sports, for both organisations and brands such as PEPSI, TOYOTA, PUMA, as well as campaigns featuring Messi, Ronaldinho, Xavi Hernández and Vicky López.

THE MODEL

One production. A complete content suite.

Every project generates a documentary or flagship film, a social series, platform-specific edits and sponsor assets. This package is designed to work across every channel and reach audiences beyond the existing fanbase.

Some clients come to us for one production. Others build with us across a whole season. Either way, the longer we work together, the shorter the briefs and the stronger the output.