THE IDEA
Football has the power to change lives.Ahead of the 2022 FIFA World Cup, the Supreme Committee for Delivery and Legacy and Common Goal brought Xavi Hernández to Mumbai to meet two young players whose lives had been shaped by the game.Our role was to tell that story.

‍THE APPROACH
We spent time in the streets, homes and football pitches of Mumbai, following the daily lives of two aspiring young players before introducing them to one of the sport's biggest figures.Nothing was staged.We followed the moments as they happened: Xavi meeting the community, sharing stories, kicking a ball around with local kids and connecting with people through a game they all loved.

‍THE RESULT
The project became a collection of five films: three character-led stories, a feature documentary and a trailer bringing the different narratives together.The films were distributed across social media and television, reaching audiences far beyond Mumbai.More importantly, they helped show what football can mean away from the stadiums, trophies and headlines.Not just the impact of the game at the highest level, but the impact it can have on everyday lives.
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