THE IDEA
Most technology partnerships live in presentations and press releases.NTT DATA and BMW wanted something people could actually feel.The challenge was translating a relationship built on data, engineering and performance into a film with the same sense of precision and ambition.

‍THE APPROACH
We were brought in to direct the films and lead the post-production process.Working alongside the wider production team, we developed two versions of the story. An official brand film built around the BMW CEO, combining the values behind the partnership with footage captured at the racetrack. And a director's cut that pushed the visual language further, relying on cinematography, sound and editing to carry the narrative.Same story. Two very different experiences.

‍THE RESULT
Two films designed for presentations, events, summits and partner communications around the world.A visual expression of the partnership that helped bring the relationship between BMW and NTT DATA to life beyond the presentation deck.
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