THE IDEA
Toyota was launching two fully electric vehicles simultaneously in Europe — Urban Cruiser and BZ4X. Two cars, one campaign, 22 outputs. All built from the ground up for social.

‍THE APPROACH
We shot over a week in Portugal alongside Hogarth and T&P, developing the creative for every single output. Each film was built around a specific feature of the car, given its own visual language and pacing, all built for the platforms where the audience actually lives.

‍THE RESULT
Released across social platforms worldwide, the campaign supported two of Toyota's most significant electric vehicle launches in Europe.While created primarily for the European market, the content was distributed globally, giving the campaign a reach far beyond the launch itself.From a single production came 22 distinct pieces of content, each designed for a specific platform, audience and purpose.
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